Why Dental Benefits

A High Perceived Value

Graduating college students and alumni rate dental coverage among the top five most important benefits — medical insurance, yearly salary increase, 401(k) retirement plan, dental insurance and life insurance.1 In an increasingly competitive environment, a strong benefits package can play a key role in attracting and retaining top talent.

Approximately 80% of Americans agree that taking care of their mouth, teeth and gums is absolutely needed. Yet only one-third of Americans say they do an "excellent" job of taking care of their oral health.2 Having dental benefits can fill in the oral health gap – visits to the dentist are more likely and can help to prevent future dental problems.

Help Keep Your Clients Competitive

While about 92% of large employers offer some type of dental benefits3 only 54% of all employers offer dental benefits.4 Help your clients, particularly small or mid-size employers, gain or retain a competitive hiring and retention advantage by selling some form of dental benefits.

Chart of large employers offering dental benefits
  1. 1 National Association of Colleges and Employers, Graduating Student and Alumni Survey, June 2006.
  2. 2 American Dental Association, Crest and Oral-B Survey, October 2008.
  3. 3 National Association of Dental Plans: 2008 Purchase Behavior Study.
  4. 4 NADP: "Fact Sheet on Dental Benefits," March 2003.

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